Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging
نویسندگان
چکیده
منابع مشابه
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Consumers contribute content available to their peers to social networks, which is important to ensure continued activity, and we term these contributions connected goods. Based on the properties of connected goods, we posit that consumers contribute to obtain either warm-glow altruistic benefits, compete for positional status or benefit from the experience of their peers’ contributions. We dev...
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ژورنال
عنوان ژورنال: Nordic and Baltic Journal of Information and Communications Technologies
سال: 2020
ISSN: 1902-0988,1902-097X
DOI: 10.13052/nbjict1902-097x.2020.004